How to measure brand visibility in ChatGPT, Gemini and AI search
Build a repeatable AI visibility review with defined questions, clear metrics, comparable observations and explicit attribution limits.
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SEO, AI search and business IT insights
Practical guides to website optimization, Core Web Vitals, GEO and ChatGPT visibility, alongside CRM integration, call analytics and enquiry automation.
GEO vs SEO: how AI search optimization and organic search differ
Where Generative Engine Optimization and SEO overlap, how their measurements differ, and how to plan one coherent search programme.
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How to appear in ChatGPT recommendations: content, sources and checks
How to approach ChatGPT SEO with clear buying scenarios, accessible pages, verifiable claims and a repeatable review of citations.
Read articleWhat is GEO? Generative Engine Optimization and AI SEO explained
A practical introduction to GEO, its relationship with SEO, and the work involved in improving a brand’s AI search visibility.
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Core Web Vitals: measuring website speed and business impact
How to review LCP, INP and CLS, distinguish lab and field data and prioritize website performance improvements.
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Website CRM integration: which data should accompany each lead
Contact details, landing page, UTM tags and service interest: how to transfer website enquiries to CRM with useful context.
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Business VoIP and CRM: how to track missed calls
Connect call routing, CRM history and callback tasks to review how your sales team handles telephone enquiries.
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