Crawling and indexing
Review status codes, redirects, canonicals, robots, sitemaps and access to key pages.
Technical SEO & Core Web Vitals Optimization
Technical SEO audits and implementation covering indexing, website speed, Core Web Vitals, duplicate content and multilingual URLs.
Technical SEO & Core Web Vitals Optimization
Performance people can feel.
Technical SEO removes barriers to search indexing and usable pages. We review crawling, rendering, duplicate URLs, canonicals and hreflang alongside website performance. Core Web Vitals optimization targets measured LCP, INP and CLS issues, followed by checks of affected templates and essential user journeys.
Understand the cause
Connect issues with a template, user journey and technical source.
Prioritize by impact
Focus first on changes affecting important pages and actions.
Verify the change
Compare like-for-like conditions and document remaining constraints.
Solution concepts
Imagine this working for your business.
Concept project
LUMEN
Search visibility without blind spots
A technical SEO workspace concept for a large multilingual site. Index coverage, prioritized issues and post-release checks share one clear view, so every recommendation has an owner and a verification step.
Inside the solution
- Canonical, hreflang and redirect map
- Template-level issue prioritization
- Post-change indexing verification
- Search Console API
- Schema.org
- Lighthouse
Concept project
VERDANT
A product catalogue built to be found
An e-commerce SEO concept for a homeware brand: intentional facet indexing, consistent product data and fast collection pages. Catalogue structure and search architecture are designed together.
Inside the solution
- Facet and pagination indexing rules
- Product schema and feed checks
- Content-led collection templates
- Product schema
- Core Web Vitals
- Merchant feeds
Concept project
ATLAS LOCAL
One search architecture, many locations
A local SEO concept for a multi-location business. Useful location pages combine services, contact details and directions, while a shared workspace highlights data gaps and inconsistencies.
Inside the solution
- Distinct city and location pages
- Consistent contact and opening data
- Local schema and link validation
- LocalBusiness schema
- Maps integration
- Content audit
Original concepts for fictional brands, illustrating our approach to design and implementation.
What you get
What we deliver
Frontend performance
Investigate images, fonts, scripts, layout shifts and interaction delays.
Engineering-ready tasks
Document reproduction steps, proposed fixes and verification criteria for priority issues.
Regression monitoring
Choose representative pages and repeat checks after changes or releases.
From a report to a resolved cause
A tool’s warning list is only a starting point. The useful question is which change addresses the cause, what else it may affect and how the team can detect a regression.
Technical SEO issues we investigate
Indexing and complex catalogues
Review server responses, robots.txt, noindex, sitemaps, canonicals and internal links. Ecommerce reviews cover facets, pagination, duplicates and unavailable products. Technical eligibility does not guarantee indexing: the page's content and purpose also matter.
JavaScript and multilingual websites
Compare the initial HTML with the rendered page, including content, links, metadata and resource failures. Check language URLs, canonicals and reciprocal hreflang annotations. Automatic language redirects should not prevent access to alternative versions.
Performance and platform migrations
Investigate slow main content, delayed interactions and layout movement. Before a migration, map URLs and redirects; after release, check pages and critical journeys. Prioritisation considers impact and how many users or page templates are affected.
Audit, implementation and release verification
A reproducible issue backlog
Each finding includes a URL or template, reproduction conditions, evidence, expected behaviour and priority. Recommendations are distinguished from confirmed defects. Scoping requires the stack, available Search Console data and your important page types.
Agreed implementation
Development can be included or assigned to your team. Changes are checked in a test environment, with a rollback approach agreed before release. Indexing directives and URLs are not changed without an approved impact map.
Checks on the published version
Repeat checks after deployment and record issue status and remaining constraints. Test forms, menus, language switching and important business actions. Ongoing monitoring and regression response have an agreed period and scope.
A sample developer handover
Illustrative issues showing the format, not measurements from a client website. Actual values, URLs, device conditions and dates are recorded during the audit.
| Symptom | Investigation | Verification criterion |
|---|---|---|
| Main image appears late — LCP | Response time, resource discovery, size and priority | Repeat under the same lab conditions; review field data separately |
| Menu interaction is delayed — INP | Long tasks, event handlers and main-thread work | Retest the interaction and check for functional regressions |
| Content moves unexpectedly — CLS | Reserved media space, fonts and dynamic content | Reproduce loading and interactions; inspect layout shifts |
How a technical SEO audit is priced
Scope depends on templates, technology, languages, analytics readiness and access to code and environments. The proposal separates audit, development, deployment and verification. It includes the URLs or page types being reviewed and the acceptance criteria.
To start, share your website, observed problem, CMS or stack and any planned migration. Search Console, analytics, repository or log access is agreed according to the task. Your data and access remain under your control; you receive the change log and verification results.
LCP, INP and CLS: evaluating improvements
Good Core Web Vitals targets are LCP at or below 2.5 seconds, INP at or below 200 milliseconds and CLS at or below 0.1. Field assessment uses the 75th percentile, segmented by mobile and desktop. These are user-experience targets, not a promise of Google rankings.
Lab testing helps reproduce and verify a defect. Field data reflects real visitors; CrUX summaries use a rolling 28-day window, so a release is not reflected immediately. Where URL data is insufficient, we identify the aggregation level and do not present a Lighthouse score as proof of passing field CWV.
Primary guidance behind the method
From brief to launch
A clear path to launch
Establish a baseline
Collect lab measurements and available field data.
Find bottlenecks
Investigate representative pages and devices.
Implement the plan
Coordinate changes and dependencies with engineers.
Verify the outcome
Repeat the journeys and leave a reusable check set.
Before we start
Good questions before we start
Do you promise a perfect Lighthouse score?
No. Scores depend on conditions, content and third-party services. The goal is measurable improvement in user journeys with understood trade-offs.
Why do field and lab results differ?
Lab tests use controlled conditions; field data reflects different visitors over time. We analyze both sources without treating them as interchangeable.
Can we commission only the audit?
Yes. You receive prioritized tasks and verification criteria. Implementation and follow-up validation can be scoped separately.
Why is an accessible website page not indexed by Google?
We review server responses, directives, canonicals, duplicates, internal links and page content. Crawl accessibility is only one condition. The search engine's final indexing decision and timing cannot be guaranteed.
Do you work with JavaScript websites?
Yes. We review initial and rendered HTML, resource accessibility, links and metadata. Recommendations depend on the stack and observed issue; SSR alone does not resolve every SEO problem.
How do you check multilingual SEO?
We reconcile language URLs, canonicals, reciprocal hreflang, page status and sitemaps. Links should reach the equivalent published translation and navigation should allow explicit language selection.
What if PageSpeed has no field data?
We disclose the limited sample, review available origin-level data and use lab measurements for diagnosis. Your own real-user monitoring can be scoped separately and is identified as a distinct data source.
What is tested before fixes are released?
Alongside performance, we check forms, menus, purchases or other agreed journeys. SEO changes also require URL status, metadata and directive checks. Acceptance criteria and the rollback approach are agreed before deployment.
Can you support a site migration?
The scope can include old-to-new URL mapping, redirects, metadata transfer, indexing checks and post-launch monitoring. A migration requires its own release plan and named responsibilities.
When can an improvement be evaluated?
Functional fixes are checked after release. Field metrics need new visits and an updated data window. The proposal defines the monitoring period and response to newly observed issues.
AVIAL SERVICE
Review your website’s technical foundation
Share the address and describe the issue: loading, indexing or a particular interaction.
Avial Service
Request an estimate for technical SEO
Tell us about your website and goal. We will clarify the scope, cost and next step. An inquiry does not commit you to a purchase.
Tools for your project
Estimate IT service costs, book a consultation and try an enquiry automation example. Use the website check to start a discussion about technical SEO and page speed.