Native SEO campaign
An SEO content marketing example using expert articles, relevant publishers and contextual brand mentions.
Selected work
Different challenges. Considered solutions.
FIELDNOTES
Useful stories around a brand
A content ecosystem concept for a lifestyle brand. Editorial stories answer real audience questions, while curated topic collections create a useful path toward products and services.
Inside the solution
- Audience-led topic architecture
- Editorial calendar and content briefs
- Clear partner-content disclosure
- Editorial CMS
- Topic clusters
- UTM analytics
FORM JOURNAL
Expertise people want to read
An architecture and design journal concept. Interviews, material studies and practical guides form an interconnected knowledge library with a distinctive editorial voice.
Inside the solution
- Author profiles and expert columns
- Contextual links between related stories
- Distribution through relevant partnerships
- Article schema
- Content design
- Editorial workflow
SIGNALROOM
Complex technology. Clear stories.
A technology media concept combining analysis, interviews and a focused newsletter. Stories explain product value through people’s challenges, rather than a list of features.
Inside the solution
- Editorial series and clear entry points
- Interest-based newsletter preferences
- Article-to-inquiry journey analytics
- Newsletter API
- Content strategy
- First-party analytics
Original concepts for fictional brands, illustrating our approach to design and implementation.
- Industry
- Lifestyle · Architecture · Technology
Challenge
Content should be useful in its own right: answering questions, explaining complexity and helping people decide. These concepts connect editorial quality, search architecture and a distinct brand voice.
Solution
Audience needs guide the topic map, editorial sections and related stories. Distribution can include relevant partnerships, newsletters and clearly disclosed commercial content. Analytics connects reading journeys to useful actions.
Results
These are editorial product concepts, not reports of completed campaigns or acquired links. Topics, distribution channels and quality criteria are agreed before a real project begins.
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